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Consumer behavior : a framework /

Mowen, John C.

Consumer behavior : a framework / John C. Mowen, Michael S. Minor - Upper Saddle River, N.J. : Prentice Hall, c2001 - 354 p. : ill., map

Includes bibliographical references and index

ISBN: 0130169722

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.32 / M683C

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