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Sports marketing : a strategic perspective /

Shank, Matthew D.

Sports marketing : a strategic perspective / Matthew D. Shank - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - 613 p. : ill.

Includes bibliographical references and index

ISBN: 0130407917

Subjects--Topical Terms:
SPORTS--MARKETING--UNITED STATES
SPORTS--ECONOMIC ASPECTS--UNITED STAES

LC Class. No.: GV716 / S526S 2002

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Sports marketing : a strategic perspective /

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