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E-marketing e-xcellence : the heart of e-business /

Smith, Paul R.

E-marketing e-xcellence : the heart of e-business / P. R. Smith, Dave Chaffey - Oxford : Butterworth-Heinemann, 2002 - 340 p. : ill.

Includes bibliographical references and index

ISBN: 0750653353

Subjects--Topical Terms:
INTERNET MARKETING

LC Class. No.: HF5415.1265 / S647E

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