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Strategic marketing planning /

Gilligan, Colin

Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson - Amsterdam : Butterworth-Heinemann, 2003 - 625 p. : col. ill.

Includes bibliographical references and index

ISBN: 0750622466

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / G544S

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