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Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra - 4th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 - 713 p. : ill. + 1 CD-ROM

Includes bibliographical references and index

ISBN: 0131217291

Subjects--Topical Terms:
MARKETING RESEARCH
MARKETING RESEARCH--METHODOLOGY

LC Class. No.: HF5415.2 / M343M 2004

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Marketing research : an applied orientation /

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