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Creating breakthrough products : innovation from product planning to program approval /

Cagan, Jonathan 1961-

Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel - Upper Saddle River, N.J. : Financial Times Prentice Hall, c2002 - 302 p. : ill. - Financial Times Prentice Hall books .

Includes bibliographical references and index

ISBN: 0139696946

Subjects--Topical Terms:
NEW PRODUCTS
PRODUCTION PLANNING
PRODUCT MANAGEMENT
MARKETING RESEARCH

LC Class. No.: HF5415.153 / C332C

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Creating breakthrough products : innovation from product planning to program approval /

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