A preface to marketing management /
Peter, J. Paul
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 9th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 280 p. : ill. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index
0071198717
MARKETING--MANAGEMENT
HF5415.13 / P473P 2003
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 9th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 280 p. : ill. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index
0071198717
MARKETING--MANAGEMENT
HF5415.13 / P473P 2003
