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Essentials of services marketing : concepts, strategies & cases /

Hoffman, K. Douglas

Essentials of services marketing : concepts, strategies & cases / Essentials of services marketing : concepts, strategies and cases K. Douglas Hoffman, John E.G. Bateson - 2nd ed. - Australia : South-Western/Thomson Learning, c2001 - 569 p. : ill.

Includes bibliographical references and index

ISBN: 0030288924

Subjects--Topical Terms:
SERVICE INDUSTRIES--MARKETING

LC Class. No.: HD9980.5 / H633E 2001

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