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Public communication campaigns /

Public communication campaigns / Ronald E. Rice, Charles K. Atkin, editors - 3rd ed. - Thousand Oaks, Calif. : Sage, c2001 - 428 p. : ill.

Includes bibliographical references and index

ISBN: 0761922067

Subjects--Topical Terms:
MASS MEDIA--SOCIAL ASPECTS--UNITED STATES
GOVERNMENT PUBLICITY--UNITED STATES
PROPAGANDA
PUBLICITY
PUBLIC RELATIONS
ADVOCACY ADVERTISING

LC Class. No.: HN90 .M3 / P824 2001

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