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The idea of political marketing /

The idea of political marketing / Nicholas J. O'Shaughnessy, editor ; Stephen C.M. Henneberg, assoicate editor - Westport, Conn. : Praeger, 2002 - 258 p. : ill. - Praeger series in political communication .

Includes bibliographical references and index

ISBN: 0275975959

Subjects--Topical Terms:
CAMPAIGN MANAGEMENT
MARKETING--POLITICAL ASPECTS

LC Class. No.: JF2112 .C3 / I332

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The idea of political marketing /

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