Normal view MARC view ISBD view

Advrtising and promotion : an integrated marketing communications perspective /

Belch, George Edward

Advrtising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - 5th ed. - Boston, Mass. : McGraw-Hill/Irwin, 2001 - 795 p. : col. ill. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index

ISBN: 0072314451

Subjects--Topical Terms:
Advertising
SALES PROMOTION
Communication in marketing

LC Class. No.: HF5823 / B442A 2001

Place hold
Print
Cite
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches
Search for this title in:
Find Books from Google Book Find Papers from Google Scholar Online Stores (Bookfinder.com) Citation Machine: APA style EasyBib: MLA style

Share this title:

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

Advrtising and promotion : an integrated marketing communications perspective /

Library Opening Hours

Contact Us

Knowledge Center