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Normal view MARC view ISBD view

Contemporary marketing /

Boone, Louis E.

Contemporary marketing / Louis E. Boone, David L. Kurtz - 11th ed. - Australia : Thomson/South-Western, c2004 - 599 p. : col. ill. + 5 CD-ROMs

Includes bibliographical references and indexes

ISBN: 0324185103

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / B666C 2004

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