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The new positioning : the latest on the world's # 1 business strategy /

Trout, Jack

The new positioning : the latest on the world's # 1 business strategy / Jack Trout with Steve Rivkin - International ed. - New York, N.Y. : McGraw-Hill, c1996 - 173 p. - Management and organization series .

Includes index

ISBN: 0071147799

Subjects--Topical Terms:
POSITIONING (ADVERTISING)

LC Class. No.: HF5827.2 / T768N 1996

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The new positioning : the latest on the world's # 1 business strategy /

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