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Product management /

Lehmann, Donald R.

Product management / Donald R. Lehmann, Russell S. Winer - 3rd ed. , international ed. - Boston, Mass. : McGraw Hill, 2003 - 502 p. : ill. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes

ISBN: 0070275491

Subjects--Topical Terms:
PRODUCT MANAGEMENT

LC Class. No.: HF5415.15 / L435P 2003

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