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Copywriting for the electronic media : a practical guide /

Meeske, Milan D.

Copywriting for the electronic media : a practical guide / Milan D. Meeske - 4th ed. - Australia : Thomson/Wadsworth, c2003 - 306 p. : ill.

Includes bibliographical references and index

ISBN: 0534526608

Subjects--Topical Terms:
Advertising copy.
BROADCAST ADVERTISING

LC Class. No.: HF5825 / M437C 2003

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Copywriting for the electronic media : a practical guide /

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