Managing services : using technology to create value /
Davis, Mark M. 1944-
Managing services : using technology to create value / Mark M. Davis, Janelle Heineke - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 443 p. : ill. + 1 CD-ROM - The McGraw-Hill/Irwin series operations and decision sciences .
Includes bibliographical references and index
0072464267
SERVICE INDUSTRIES--TECHNOLOGICAL INNOVATIONS--MANAGEMENT
VALUE ANALYSIS (COST CONTROL)
CUSTOMER RELATIONS--MANAGEMENT
HD9980.5 / D384M
Managing services : using technology to create value / Mark M. Davis, Janelle Heineke - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 443 p. : ill. + 1 CD-ROM - The McGraw-Hill/Irwin series operations and decision sciences .
Includes bibliographical references and index
0072464267
SERVICE INDUSTRIES--TECHNOLOGICAL INNOVATIONS--MANAGEMENT
VALUE ANALYSIS (COST CONTROL)
CUSTOMER RELATIONS--MANAGEMENT
HD9980.5 / D384M
