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Sex in advertising : perspectives on the erotic appeal /

Sex in advertising : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase - Mahwah, N.J. : Lawrence Erlbaum Associates, 2003 - 294 p. : ill. - LEA's communication series .

Includes bibliographical references and indexes

ISBN: 0805841180

Subjects--Topical Terms:
SEX IN ADVERTISING

LC Class. No.: HF5827.85 / S494

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Sex in advertising : perspectives on the erotic appeal /

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