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Marketing principles and best practices /

Marketing principles and best practices / K. Douglas Hoffman ... [et al.] - 3rd ed. , international student ed. - Australia : Thomson/South-Western, c2005 - 598 p. : col. ill.

Includes bibliographical references and index

ISBN: 0324225180

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / M374 2005

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