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Normal view MARC view ISBD view

Contemporary direct marketing /

Spiller, Lisa D.

Contemporary direct marketing / Lisa D. Spiller, Martin Baier - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 - 410 p. : ill.

Includes bibliographical references and index

ISBN: 0131017705

Subjects--Topical Terms:
DIRECT MARKETING

LC Class. No.: HF5415.126 / S644C

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