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Normal view MARC view ISBD view

Ten deadly marketing sins : signs and solutions /

Kotler, Philip.

Ten deadly marketing sins : signs and solutions / Philip Kotler - Hoboken, N.J. : Wiley, c2004 - 152 p. : ill.

Includes bibliographical references and index

ISBN: 0471650226

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / K674T

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