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Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers /

Zabin, Jeff

Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach - Hoboken, N.J. : Wiley, c2004 - 256 p. : ill.

Includes bibliographical references and index

ISBN: 0471467618

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF5415 / Z324P

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Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers /

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