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Data mining techniques : for marketing, sales, and customer relationship management /

Berry, Michael J.A.

Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry, Gordon S. Linoff - 2nd ed. - Indianapolis, Ind. : Wiley, c2004 - 643 p. : ill.

Includes index

ISBN: 0471470643

Subjects--Topical Terms:
DATA MINING
MARKETING--DATA PROCESSING
BUSINESS--DATA PROCESSING

LC Class. No.: HF5415.125 / B477D 2004

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Data mining techniques : for marketing, sales, and customer relationship management /

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