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Interviewing groups and individuals in qualitative market research /

Chrzanowska, Joanna

Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska - London : Sage, 2002 - 156 p. : ill. - Qualitative market research : principle and practice ; 2 .

Includes bibliographical references and index

ISBN: 0761972722

Subjects--Topical Terms:
MARKETING RESEARCH
QUALITATIVE RESEARCH
INTERVIEWING IN MARKETING RESEARCH
BUSINESS NAMES
ADVERTISING

LC Class. No.: HF5415.2 / C479I

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