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Methods beyond interviewing in qualitative market research /

Desai, Philly

Methods beyond interviewing in qualitative market research / Philly Desai - London : Sage, 2002 - 136 p. - Qualitative market research : principle and practice ; 3 .

Includes bibliographical references and index

ISBN: 0761972722

Subjects--Topical Terms:
MARKETING RESEARCH
QUALITATIVE RESEARCH
INTERVIEWING IN MARKETING RESEARCH
BUSINESS NAMES
ADVERTISING

LC Class. No.: HF5415.2 / D472M

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