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Analysis and interpretative in qualitative market research /

Ereaut, Gill

Analysis and interpretative in qualitative market research / Gill Ereaut - London : Sage, 2002 - 176 p. : ill. - Qualitative market research : principle and practice ; 4 .

Includes bibliographical references and index

ISBN: 0761972722

Subjects--Topical Terms:
MARKETING RESEARCH
QUALITATIVE RESEARCH
INTERVIEWING IN MARKETING RESEARCH
BUSINESS NAMES
ADVERTISING

LC Class. No.: HF5415.2 / E732A

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Analysis and interpretative in qualitative market research /

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