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Developing brands with qualitative market research /

Chandler, Jon

Developing brands with qualitative market research / Jon Chandler and Mike Owen - London : Sage, 2002 - 140 p. : ill. - Qualitative market research : principle and practice ; 5 .

Includes bibliographical references and index

ISBN: 0761972722

Subjects--Topical Terms:
MARKETING RESEARCH
Qualitative research
INTERVIEWING IN MARKETING RESEARCH
BUSINESS NAMES
Advertising

LC Class. No.: HF5415.2 / C426D

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Developing brands with qualitative market research /

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