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Developing advertising with qualitative market research /

Wardle, Judith

Developing advertising with qualitative market research / Judith Wardle - London : Sage, 2002 - 135 p. : ill. - Qualitative market research : principle and practice ; 6 .

Includes bibliographical references and index

ISBN: 0761972722

Subjects--Topical Terms:
MARKETING RESEARCH
QUALITATIVE RESEARCH
INTERVIEWING IN MARKETING RESEARCH
BUSINESS NAMES
ADVERTISING

LC Class. No.: HF5415.2 / W372D

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Developing advertising with qualitative market research /

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