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Consumer behavior : in fashion /

Solomon, Michael R.

Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt - Upper Saddle River, N.J. : Prentice Hall, c2004 - 542 p. : ill.

Includes bibliographical references and index

ISBN: 013081122X

Subjects--Topical Terms:
FASHION MERCHANDISING
CLOTHING ANG DRESS--MARKETING
CONSUMER BEHAVIOR
CONSUMERS' PREFERENCES
CONSUMERS--PSYCHOLOGY
CONSUMER PROTECTION

LC Class. No.: HD9940 .A2 / S646C

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Consumer behavior : in fashion /

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