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Marketing insights from A to Z : 80 concepts every manager needs to know /

Kotler, Philip.

Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler - Hoboken, N.J. : Wiley, c2003 - 206 p.

Includes bibliographical references and index

ISBN: 0471268674

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF5415 / K674M

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