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Brands and branding /

Brands and branding / Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.] - London : Profile, c2003 - 256 p. : ill. (some col.) - The economist .

Includes bibliographical references and index

ISBN: 186197664X

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING
BRAND NAME PRODUCTS--MANAGEMENT
BRAND NAME PRODUCTS--FORECASTING

LC Class. No.: HD69 .B7 / B726

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