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Normal view MARC view ISBD view

Marketing strategy /

Ferrell, O.C. 1945-

Marketing strategy / O.C. Ferrell, Michael D. Hartline - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2005 - 628 p. : ill.

Includes bibliographical references and indexes

ISBN: 0324201400

Subjects--Topical Terms:
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES

LC Class. No.: HF5415.13 / F477M 2005

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