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Strategic market management /

Aaker, David A.

Strategic market management / David A. Aaker - 7th ed. , international ed. - Hoboken, N.J. : Wiley, c2005 - 356 p. : ill.

Includes bibliographical references and index

ISBN: 0471659037

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / A243S 2005

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