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Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy /

Stinnett, Bill

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett - New York, N.Y. : McGraw-Hill, c2005 - 261 p. : ill.

Includes index

ISBN: 0071441883

Subjects--Topical Terms:
CONSUMER BEHAVIOR
SELLING
CUSTOMER RELATIONS
CUSTOMER LOYALTY

LC Class. No.: HF5415.32 / S746T

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Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy /

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