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Ethnic marketing : accepting the challenge of cultural diversity /

Pires, Guilherme Dias

Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton - Australia : Thomson, 2005 - 274 p. : ill.

Includes bibliographical references and index

ISBN: 1861529961

Subjects--Topical Terms:
MINORITY CONSUMERS
TARGET MARKETING
MARKET SEGMENTATION

LC Class. No.: HF5415.127 / P573E

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Ethnic marketing : accepting the challenge of cultural diversity /

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