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Simply better : winning and keeping customers by delivering what matters most /

Barwise, Patrick

Simply better : winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan - Boston, Mass. : Harvard Business School Press, c2004 - 216 p. : ill.

Includes bibliographical references and index

ISBN: 0875843980

Subjects--Topical Terms:
CUSTOMER SATISFACTION--EVALUATION
MARKETING

LC Class. No.: HF5415.335 / B378S

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Simply better : winning and keeping customers by delivering what matters most /

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