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Strategic public relations management : planning and managing effective communication programs /

Austin, Erica Weintraub

Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin, Bruce E. Pinkleton - Mahwah, N.J. : Lawrence Erlbaum Associates, 2001 - 399 p. : ill. - LEA's communication series .

Includes bibliographical references and indexes

ISBN: 0805831606

Subjects--Topical Terms:
PUBLIC RELATIONS--MANAGEMENT

LC Class. No.: HD59 / A977S

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Strategic public relations management : planning and managing effective communication programs /

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