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Normal view MARC view ISBD view

Sales forecasting management /

Mentzer, John T.

Sales forecasting management / John T. Mentzer & Carol C. Bienstock - Thousand Oaks, Calif. : Sage, c1998 - 274 p. : ill. + 1 diskette

Includes bibliographical references and index

ISBN: 0761908226

Subjects--Topical Terms:
SALES FORECASTING--MANAGEMENT
MARKETING RESEARCH--MANAGEMENT

LC Class. No.: HF5415.2 / M467S

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