The advertised mind : ground-breaking insights into how our brains respond to advertising /
The advertised mind : ground-breaking insights into how our brains respond to advertising / Erik Du Plessis - London : Millward Brown, 2005 - 232 p. : ill.
Includes bibliographical references and index
0749443669
ADVERTISING--PSYCHOLOGICAL ASPECTS--RESEARCH
HUMAN INFORMATION PROCESSING--RESEARCH
HF5822 / D864A