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Representing consumers : voices, views and visions /

Representing consumers : voices, views and visions / edited by Barbara B. Stern - London : Routledge, 1998 - 400 p. : ill. - Routledge interpretive market research series .

Includes bibliographical references and index

ISBN: 0415184142

Subjects--Topical Terms:
CONSUMERS--RESEARCH--METHODOLOGY

LC Class. No.: HF5415.32 / R467

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Representing consumers : voices, views and visions /

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