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Brand sense : build powerful brands through touch, taste, smell, sight, and sound /

Lindstrom, Martin

Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler - New York, N.Y. : Free Press, c2005 - 237 p. : ill.

Includes bibliographical references and index

ISBN: 0743267842

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BUSINESS NAMES
ADVERTISING--BRAND NAME PRODUCTS
ADVERTISING--PSYCHOLOGICAL ASPECTS
SENSES AND SENSATION

LC Class. No.: HD69 .B7 / L562B

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Brand sense : build powerful brands through touch, taste, smell, sight, and sound /

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