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Customer communications in marketing 2004-2005 /

Jones, Maggie

Customer communications in marketing 2004-2005 / CIM coursebook : customer communications in marketing 2004-2005 Maggie Jones and Alison Cheeseman - Amsterdam : Elsevier, 2004 - 304 p. : ill.

Includes bibliographical references and index

ISBN: 0750661879

Subjects--Topical Terms:
COMMUNICATION IN MARKETING
BUSINESS COMMUNICATION--EXAMINATIONS, QUESTIONS, ETC.
CUSTOMER RELATIONS
Customer Services
RELATIONSHIP MARKETING
Business communication

LC Class. No.: HF5718 / J663C 2004

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Customer communications in marketing 2004-2005 /

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