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Consumer insight : how to use data and market research to get closer to your customer /

Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss - London : Kogan Page, 2005 - 288 p. : ill. - Market research in practice series .

Includes bibliographical references and index

ISBN: 0749442921

Subjects--Topical Terms:
CUSTOMER RELATIONS--MANAGEMENT
MARKETING RESEARCH
DATABASE MARKETING

LC Class. No.: HF5415.5 / C667

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Consumer insight : how to use data and market research to get closer to your customer /

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