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Marketing research /

Parasuraman, A.

Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan - Boston, Mass. : Houghton Mifflin, c2004 - 643 p. : ill. (some col.)

Includes bibliographical references and index

ISBN: 0618000623

Subjects--Topical Terms:
MARKETING RESEARCH

LC Class. No.: HF5415.2 / P372M

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