Designing brand identity : a complete guide to creating, building, and maintaining strong brands /
Wheeler, Alina
Designing brand identity : a complete guide to creating, building, and maintaining strong brands / Alina Wheeler - Hoboken, N.J. : Wiley, c2003 - 229 p. : ill. (some col.)
Includes bibliographical references and index
0471213268
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
TRADEMARKS--DESIGN
ADVERTISING--BRAND NAME PRODUCTS
HD69 .B7 / W433D
Designing brand identity : a complete guide to creating, building, and maintaining strong brands / Alina Wheeler - Hoboken, N.J. : Wiley, c2003 - 229 p. : ill. (some col.)
Includes bibliographical references and index
0471213268
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
TRADEMARKS--DESIGN
ADVERTISING--BRAND NAME PRODUCTS
HD69 .B7 / W433D
