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Marketing communications management : concepts and theories, cases and practices /

Copley, Paul

Marketing communications management : concepts and theories, cases and practices / Paul Copley - Amsterdam : Elsevier Butterworth-Heinemann, 2004 - 441 p. : ill.

Includes bibliographical references and index

ISBN: 0750652942

Subjects--Topical Terms:
COMMUNICATION IN MARKETING
MARKETING--MANAGEMENT

LC Class. No.: HF5415.123 / C664M

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Marketing communications management : concepts and theories, cases and practices /

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