Design management : using design to build brand value and corporate innovation /
Borja de Mozota, Brigitte
Design management : using design to build brand value and corporate innovation / Brigitte Borja de Mozota - New York, N.Y. : Allworth Press, c2003 - 281 p. : ill.
Includes bibliographical references and index
1581152833
MANUFACTURING PROCESSES
DESIGN, INDUSTRIAL
TS183 / B674D
Design management : using design to build brand value and corporate innovation / Brigitte Borja de Mozota - New York, N.Y. : Allworth Press, c2003 - 281 p. : ill.
Includes bibliographical references and index
1581152833
MANUFACTURING PROCESSES
DESIGN, INDUSTRIAL
TS183 / B674D
