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Normal view MARC view ISBD view

Marketing planning : a global perspective /

Hollensen, Svend

Marketing planning : a global perspective / Sevend Hollensen - London : McGraw-Hill, c2006 - 455 p. : ill.

Includes index

ISBN: 0077104188

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / H644M

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