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Normal view MARC view ISBD view

Marketing planning for financial services /

Stephenson, Roy

Marketing planning for financial services / Roy Stephenson - Hants : Gower, c2005 - 183 p. : ill.

Includes index

ISBN: 0566085542

Subjects--Topical Terms:
FINANCIAL SERVICES INDUSTRY--MARKETING

LC Class. No.: HG 173 / S736M

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