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Beyond the brand : why engaging the right customers is essential to winning in business /

Winsor, John 1959-

Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor - Chicago, Ill. : Dearborn Trade, c2004 - 269 p. : ill.

Includes bibliographical references and index

ISBN: 0793188369

Subjects--Topical Terms:
PRODUCT MANAGEMENT
BRAND LOYALTY

LC Class. No.: HF5415.15 / W567B

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Beyond the brand : why engaging the right customers is essential to winning in business /

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