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The new strategic brand management : creating and sustaining brand equity long term /

Kapferer, Jean-Noel

The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer - 3rd ed. - London : Kogan Page, 2005 - 497 p. : ill.

Includes bibliographical references and index

ISBN: 0749442832

Subjects--Topical Terms:
BRAND NAME PRODUCTS--MANAGEMENT

LC Class. No.: HD69 .B7 / K363N 2005

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The new strategic brand management : creating and sustaining brand equity long term /

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